In the Line of Fire: How to Handle Tough Questions -- When It Counts - Hardcover

Answer even the toughest, most hostile questions brilliantly: take the floor, stay poised, and win your audience over every time! Imagine: you're standing in front of an audience and you've just been asked the question you'd been dreading - or, worse, you've been blindsided with a brutal question you never expected. What to do? Jerry Weissman has made a career of preparing executives for that moment. He's coached nearly 500 executives on their IPO road shows, the most critical presentations of their lives. Weissman's In the Line of Fire has established itself as the world's definitive guide to answering brutally tough questions in public - and now, he's completely updated this classic with new examples, case studies, and even more great advice. Using compelling, up-to-the-minute examples from Wall Street, Washington, D.C., and beyond, Weissman teaches how to respond with perfect assurance, no matter what. You'll discover how to avoid the defensive, evasive, or contentious answers that have destroyed political careers and can ruin your credibility. Weissman shows you how to control your entire exchange with a hostile questioner: the question, answer, interactions with questioner and audience, timing, and above all, yourself. Whether you're an executive, politician, fundraiser, interviewee, teacher, student - or even a family member at Thanksgiving dinner - you're judged on how you handle these moments. Get this book: handle them brilliantly.

Imagine: You’re standing in front of an audience and you've just been asked the question you'd been dreading. Or, worse, you've been blindsided with a brutal question you never expected.

 

What do you do?
     

Jerry Weissman has spent decades preparing leaders for that moment. Weissman’s In the Line of Fire has established itself as the world’s definitive guide to answering brutally tough questions in public. He completely updated this classic with new examples and case studies, and even more great advice.
     

Using these examples from business, politics, media, and beyond, Weissman teaches you how to control your entire exchange with a hostile questioner and respond with perfect assurance. You’ll discover how to avoid the defensive, evasive, or contentious answers that ruin credibility—and destroy careers.
     

Whether you're an executive, entrepreneur, politician, fundraiser, interviewee, teacher—or even a student—you're judged on how you handle these moments. Get this book: handle them brilliantly .

 

Master the “Martial Art” of answering hostile questions...
Learn to control every element of every public encounter:

 

* The question
* Your answer
* The questioner
* The audience
* The timing
* And, most important... yourself!