Presidential Elections: Strategies and Structures of American Politics - Softcover

Readers of this volume will wonder how those who are gone can seem to be so alive in these pages. The answer is the same as for any other classic work. Done right, art outlives the artist, music the composer, and, in my world, teaching the teacher. The great contribution of the gifted is in their legacies. -- from the Foreword by Charles O. Jones A political science classic nicely updated for the twenty-first century. This new edition includes thorough treatment of recent changes in campaign finance, the growing role of the Internet and the ever-earlier start of presidential nomination contests.This volume has no rival in its shrewd analysis and historical understanding of American electoral politics... -- Schier, Steven E. A political science classic nicely updated for the twenty-first century. This new edition includes thorough treatment of recent changes in campaign finance, the growing role of the Internet and the ever-earlier start of presidential nomination contests. This volume has no rival in its shrewd analysis and historical understanding of American electoral politics. -- Schier, Steven E.

Brimming with data and examples from the heated 2004 election, and laced with previews of 2008, the twelfth edition of this classic text offers a complete overview of the presidential election process from the earliest straw polls and fundraisers to final voter turnout and exit interviews. The newest editionOs comprehensive coverage includes campaign strategy with overviews of the changes in campaign finance and the growing role of the Internet. Also, the twelfth edition explores the effect of the forward-creeping presidential nomination process and the sequence of electoral events. All of these aspects and the issues themselves are discussed by a wide array of actors in the electoral process: voters, interest groups, political parties, the media, and the candidates themselves. The twelfth edition is a timely update to this essential text on American elections.