Verwandte Artikel zu Googled: The End of the World as We Know It
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Críticas:
"At last, a book about Google that does not require readers to get in touch with their inner geek." (Financial Times)
"I cannot wait to read Ken's book. He is a rare business journalist and author who manages to combine extraordinary access to the kings and queens of industry without ever compromising his editorial integrity. If anyone can shed light on the Google monster, it is Ken." (Michael Grade)
"No other reporter has covered the new communications revolution as thoroughly as has Auletta." (Columbia Journalism Review)
"Ken Auletta has produced the seminal book about media in the digital age. It is a triumph of reporting and analysis, filled with revealing scenes, fascinating tales, and candid interviews. Google is both a driver and a symbol of a glorious disruption in the media world, and Auletta chronicles, in a balanced and thoughtful way, both that glory and that disruption." (Walter Isaacson, former managing editor of TIME, President and CEO of the Aspen Institute, and author)
Reseña del editor:
"I cannot wait to read Ken's book. He is a rare business journalist and author who manages to combine extraordinary access to the kings and queens of industry without ever compromising his editorial integrity. If anyone can shed light on the Google monster, it is Ken." (Michael Grade)
"No other reporter has covered the new communications revolution as thoroughly as has Auletta." (Columbia Journalism Review)
"Ken Auletta has produced the seminal book about media in the digital age. It is a triumph of reporting and analysis, filled with revealing scenes, fascinating tales, and candid interviews. Google is both a driver and a symbol of a glorious disruption in the media world, and Auletta chronicles, in a balanced and thoughtful way, both that glory and that disruption." (Walter Isaacson, former managing editor of TIME, President and CEO of the Aspen Institute, and author)
There are companies that create waves and those that ride or are drowned by them. This is a ride on the Google wave, and the fullest account of how it formed and crashed into traditional media businesses. With unprecedented access to Google's founders and executives, as well as to those in media who are struggling to keep their heads above water, Ken Auletta reveals how the industry is being disrupted and redefined.
Auletta goes inside Google's closed-door meetings, introducing Google's notoriously private founders, Larry Page and Sergey Brin, as well as those who work with - and against - them. In Googled, the reader discovers the 'secret sauce' of the company's success and why the worlds of 'new' and 'old' media often communicate as if residents of different planets. It may send chills down traditionalists' spines, but it's a crucial roadmap to the future of media business: the Google story may well be the canary in the coal mine.
Googled is candid, objective and authoritative. Crucially, it's not just a history or reportage: it's ahead of the curve and unlike any other Google books, which tend to have been near-histories, somewhat starstruck, now out of date or which fail to look at the full synthesis of business and technology.
Auletta goes inside Google's closed-door meetings, introducing Google's notoriously private founders, Larry Page and Sergey Brin, as well as those who work with - and against - them. In Googled, the reader discovers the 'secret sauce' of the company's success and why the worlds of 'new' and 'old' media often communicate as if residents of different planets. It may send chills down traditionalists' spines, but it's a crucial roadmap to the future of media business: the Google story may well be the canary in the coal mine.
Googled is candid, objective and authoritative. Crucially, it's not just a history or reportage: it's ahead of the curve and unlike any other Google books, which tend to have been near-histories, somewhat starstruck, now out of date or which fail to look at the full synthesis of business and technology.
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- VerlagVirgin Books
- Erscheinungsdatum2010
- ISBN 10 075352242X
- ISBN 13 9780753522424
- EinbandTapa blanda
- Anzahl der Seiten400
- Bewertung
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Googled: The End of the World as We Know It
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(2009)
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ISBN 13: 9780753522424
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Buchbeschreibung Paperback. Zustand: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Bestandsnummer des Verkäufers GOR003904679
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Googled: The End of the World as We Know It
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ISBN 13: 9780753522424
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Buchbeschreibung Paperback. Zustand: Used; Good. Dispatched, from the UK, within 48 hours of ordering. This book is in good condition but will show signs of previous ownership. Please expect some creasing to the spine and/or minor damage to the cover. Aged book. Tanned pages and age spots, however, this will not interfere with reading. Bestandsnummer des Verkäufers CHL9499250
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Googled: The End of the World as We Know It
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(2010)
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ISBN 13: 9780753522424
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Buchbeschreibung Zustand: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. . Bestandsnummer des Verkäufers 7719-9780753522424
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Googled: The End of the World as We Know It
Verlag:
Virgin Books 04/03/2010
(2010)
ISBN 10: 075352242X
ISBN 13: 9780753522424
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Buchbeschreibung Zustand: Very Good. Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in very good condition. Remember if you are not happy, you are covered by our 100% money back guarantee. Bestandsnummer des Verkäufers 6545-9780753522424
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Googled: The End of the World as We Know It
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(2009)
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ISBN 13: 9780753522424
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Buchbeschreibung Zustand: good. Couverture usée.Photo non contractuelle. Envoi rapide et soigné. Bestandsnummer des Verkäufers 9780753522424_8883_M141
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Googled: the end of the world as we know it
Verlag:
Virgin Books
(2009)
ISBN 10: 075352242X
ISBN 13: 9780753522424
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Buchbeschreibung Paperback. Zustand: Good. Remainder. price sticker on cover. There are companies that crea te waves and those that ride or are drowned by them. This is a ri de on the Google wave, and the fullest account of how it formed a nd crashed into traditional media businesses. With unprecedented access to Google's founders and executives, as well as to those i n media who are struggling to keep their heads above water, Ken A uletta reveals how the industry is being disrupted and redefined. Auletta goes inside Google's closed-door meetings, introducing G oogle's notoriously private founders, Larry Page and Sergey Brin, as well as those who work with - and against - them. In Googled, the reader discovers the 'secret sauce' of the company's success and why the worlds of 'new' and 'old' media often communicate as if residents of different planets. It may send chills down tradi tionalists' spines, but it's a crucial roadmap to the future of m edia business: the Google story may well be the canary in the coa l mine. Googled is candid, objective and authoritative. Crucially , it's not just a history or reportage: it's ahead of the curve a nd unlike any other Google books, which tend to have been near-hi stories, somewhat starstruck, now out of date or which fail to lo ok at the full synthesis of business and technology. Bestandsnummer des Verkäufers 25ab
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Googled. The End of the World as We Know it
Verlag:
Virgin Books, London
(2009)
ISBN 10: 075352242X
ISBN 13: 9780753522424
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Buchbeschreibung Soft cover. Zustand: As New. 384 pages with idex. Excellent, tightly bound copy. Size: Approx 6" Wide and 9" Tall. Bestandsnummer des Verkäufers 002935
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Googled
Verlag:
Virgin Books Limited 2009 Paperback
(2009)
ISBN 10: 075352242X
ISBN 13: 9780753522424
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Softcover
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Buchbeschreibung Zustand: Good. There are companies that create waves and those that ride or are drowned by them. This is a ride on the Google wave, and the fullest account of how it formed and crashed into traditional media businesses. With unprecedented access to Googles founders and executives, as well as to those in media who are struggling to keep their heads above water, Ken Auletta reveals how the industry is being disrupted and redefined. Auletta goes inside Googles closed-door meetings, introducing Googles notoriously private founders, Larry Page and Sergey Brin, as well as those who work with and against them. In Googled, the reader discovers the secret sauce of the company's success and why the worlds of new and old media often communicate as if residents of different planets. It may send chills down traditionalists spines, but its a crucial roadmap to the future of media business: the Google story may well be the canary in the coal mine.Googled is candid, objective and authoritative. Crucially, its not just a history or reportage: its ahead of the curve and unlike any other Google books, which tend to have been near-histories, somewhat starstruck, now out of date or which fail to look at the full synthesis of business and technology. 400 pages. Bestandsnummer des Verkäufers 1208093
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