Public Opinion - Softcover

A survey text for undergraduate courses, this volume examines the history, meaning, and mechanics of public opinion, including its use in communicating with and persuading the public, and discusses the five major theories for understanding public opinion. The chapters are carefully constructed so as to introduce terms and concepts to the reader unfamiliar with the field. Recognizing that public opinion is an increasingly interdisciplinary field, this volume draws together authors from diverse fields, principally political science and communication studies. } Public Opinion is a comprehensive and interdisciplinary examination of public opinion formation and change. Here, the authors explore the nature of political and social attitudes in the United States and how these attitudes are shaped by various institutions, with an emphasis on mass media. The book draws on the wide range of scholarship in Political Science, Psychology, Sociology, and Communications in order to help undergraduates understand public opinion in America. The book surveys the public opinion field, but it also serves as a provocative starting point for the discussion of citizen moods, political participation, and voting behavior. The authors present data about public attitudes on important social issues, but also explore the intellectual and social history of public opinion. Multiple sidebars, illustrations, tables, and figures enable students to explore all aspects of the elusive phenomenon we call public opinion. }

Carroll J. Glynn is professor and director of the School of Communication at The Ohio State University. Susan Herbst is Provost and Executive VP for Academic Affairs at the State University of New York, Center at Albany. Garrett J. O'Keefe is professor of journalism at Colorado State University. Robert Y. Shapiro is professor of political science at Columbia University. Carroll J. Glynn is associate professor and director of the Department of Communication at Cornell University. Susan Herbst is associate professor of communication studies and political studies at Northwestern University. She is the author of Politics at the Margin: Historical Studies of Public Expression Outside the Mainstream and Numbered Voices: How Opinion Polling Has Shaped American Politics.Garrett O'Keefe is professor and chair of the Department of Agricultural Journalism at the University of Wisconsin at Madison. Robert Y. Shapiro is professor of political science at Columbia University and the coauthor of The Rational Public.