Better Magic - How to Have Creative Ideas in 24 Steps - Softcover

This book uses your unique creative power to generate new ideas, inspiring both you and those around you. Michael Atavar offers you twenty-four techniques for generating successful ideas. Across three sections, he gives you a practical toolkit that you can apply to your own creativity, group dynamics or work environment. Using Michael's skill and expertise as a creative consultant, the book is full of original insights and inspirational exercises, offering you an opportunity to re-energise your creative life in surprising ways. You will never be stuck for an idea again. 'If you take one thing away from reading this book, remember that you are creative, you are alive and you are incredible.' HOW TO HAVE CREATIVE IDEAS IN 24 STEPS - BETTER MAGIC is the fourth in Michael Atavar s series of books about creativity. Other titles include HOW TO BE AN ARTIST, 12 RULES OF CREATIVITY and EVERYONE IS CREATIVE.

Michael Atavar is an artist and consultant with a practice that mixes creativity, business, art and psychology. He currently works with individuals and businesses, helping to solve professional problems, using creativity as a key. His role is as a creative strategist, encouraging the client to develop a more direct relationship to their own creativity, integrating dynamic techniques to help them access original ideas. The results of this approach might be innovation, product development or new ways of thinking - employing creative tools to effect business changes. He works one-to-one, runs workshops, gives talks on creativity and facilitates group process.  He is the author of four books 'How To Have Creative Ideas In 24 Steps - Better Magic', 'Everyone Is Creative', '12 Rules Of Creativity' and 'How To Be An Artist', as well as the creator (with Miles Hanson) of a card system '210CARDS'. His books focus on the development of personal process: a deep reserve of good ideas that can be accessed by each one of us every day, if we learn to trust our own intuition.