Multinational Management - Hardcover

The authors have succeeded in making what could be dull material into interesting and relevant information. -Joan C. Hubbard University of North Texas The authors show how the effects of globalization have made it imperative for global managers to apply and integrate strategic management concepts at the global level.-Len J. Trevino Washington State University The authors speak with deep knowledge that resonates with the reader.The chapters are powerful for setting the stage for recognizing the importance of multinational management in one's career profile.-Dr. Manjula S. Salimath University of North Texas

In today's increasingly complex global environment, developing and making strategic choices are the mainstays of successful decision making. The updated edition of Cullen & Parboteeah's MULTINATIONAL MANAGEMENT: A STRATEGIC APPROACH uses a distinctive strategic approach to explore the global economy and the impact of managerial decisions--equipping students with a strategic mindset. The text covers all topics essential to international management, including comparative management issues, formation and implementation of strategies in the global environment, the building of strategic alliances, negotiation and cross-cultural communication, international human resource management, business ethics, and much more.