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"Douglas wears a lot of hats-all stylish and functional. There's a huge disconnect happening right now in the industry and Douglas's book is a means to bridging that gap." --The Huffington Post "This book is what separates good designers, from great designers. It bridges the often neglected gap between business, design and strategy. A must have resource." --Jacob Cass, Brand Identity Consultant and Founder of Just Creative
Reseña del editor:
Professions that utilize creativity, technology and design have shifted from a purely idea-centric field to
one that has to provide creative business solutions. Marketers (clients) now hold agencies or firms accountable for their creative ideas and as a result success is measured in conversions and ROI. This book will give you the tools to provide value when design conversations veer off into marketing territory. Designers also get a framework for identifying and organizing each project’s essential elements and articulating strategy within your creative presentations. This book also teaches how to recognize what marketers are asking for and gain confidence in your ability to advise them with your creative executions.
one that has to provide creative business solutions. Marketers (clients) now hold agencies or firms accountable for their creative ideas and as a result success is measured in conversions and ROI. This book will give you the tools to provide value when design conversations veer off into marketing territory. Designers also get a framework for identifying and organizing each project’s essential elements and articulating strategy within your creative presentations. This book also teaches how to recognize what marketers are asking for and gain confidence in your ability to advise them with your creative executions.
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- VerlagHow Design Books
- Erscheinungsdatum2016
- ISBN 10 1440341559
- ISBN 13 9781440341557
- EinbandPaperback
- Anzahl der Seiten208
- Bewertung
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Creative Strategy and the Business of Design by Davis, Douglas [Paperback ]
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Buchbeschreibung Soft Cover. Zustand: new. Bestandsnummer des Verkäufers 9781440341557
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Buchbeschreibung Zustand: New. Brand New! Not Overstocks or Low Quality Book Club Editions! Direct From the Publisher! We're not a giant, faceless warehouse organization! We're a small town bookstore that loves books and loves it's customers! Buy from Lakeside Books!. Bestandsnummer des Verkäufers OTF-S-9781440341557
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Creative Strategy and the Business of Design Format: Paperback
Verlag:
Simon and Schuster
(2016)
ISBN 10: 1440341559
ISBN 13: 9781440341557
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Creative Strategy and the Business of Design
Verlag:
F+W Media Inc 2023-11-09, Cincinnato
(2023)
ISBN 10: 1440341559
ISBN 13: 9781440341557
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Buchbeschreibung paperback. Zustand: New. Language: ENG. Bestandsnummer des Verkäufers 9781440341557
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Buchbeschreibung Softcover. Zustand: New. Douglas wears a lot of hats-all stylish and functional. Theres a huge disconnect happening right now in the industry and Douglass book is a means to bridging that gap. -The Huffington PostThe Business Skills Every Creative Needs!Remaining relevant as a creative professional takes more than creativity--you need to understand the language of business. The problem is that design school doesn't teach the strategic language that is now essential to getting your job done. Creative Strategy and the Business of Design fills that void and teaches left-brain business skills to right-brain creative thinkers.Inside, you'll learn about the business objectives and marketing decisions that drive your creative work. The curtain's been pulled away as marketing-speak and business jargon are translated into tools to help you:-Understand client requests from a business perspective-Build a strategic framework to inspire visual concepts-Increase your relevance in an evolving industry-Redesign your portfolio to showcase strategic thinking-Win new accounts and grow existing relationshipsYou already have the creativity; now it's time to gain the business insight. Once you understand what the people across the table are thinking, you'll be able to think how they think to do what we do. Bestandsnummer des Verkäufers DADAX1440341559
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Buchbeschreibung Zustand: New. Bestandsnummer des Verkäufers ABLIING23Mar2411530282777
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Buchbeschreibung Zustand: New. . Bestandsnummer des Verkäufers 52GZZZ00C7B7_ns
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Creative Strategy and the Business of Design (Paperback)
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Buchbeschreibung Paperback. Zustand: new. Paperback. "Douglas wears a lot of hats-all stylish and functional. There's a huge disconnect happening right now in the industry and Douglas's book is a means to bridging that gap." -The Huffington Post The Business Skills Every Creative Needs! Remaining relevant as a creative professional takes more than creativity--you need to understand the language of business. The problem is that design school doesn't teach the strategic language that is now essential to getting your job done. Creative Strategy and the Business of Design fills that void and teaches left-brain business skills to right-brain creative thinkers. Inside, you'll learn about the business objectives and marketing decisions that drive your creative work. The curtain's been pulled away as marketing-speak and business jargon are translated into tools to help you: -Understand client requests from a business perspective -Build a strategic framework to inspire visual concepts -Increase your relevance in an evolving industry -Redesign your portfolio to showcase strategic thinking -Win new accounts and grow existing relationships You already have the creativity; now it's time to gain the business insight. Once you understand what the people across the table are thinking, you'll be able to think how they think to do what we do. Synopsis coming soon. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Bestandsnummer des Verkäufers 9781440341557
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Buchbeschreibung PAP. Zustand: New. New Book. Shipped from UK. Established seller since 2000. Bestandsnummer des Verkäufers WB-9781440341557
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