Start and Run an Event Planning Business (Start & Run a Business S.)

This book offers practical hands-on help for anyone wanting to start their own business in a range of disciplines. If you are one of the thousands of people who have expertise you think you can turn into your own business, the "Start and Run" series shows you how to set about achieving your dreams. Written by experts in their respective interest areas, but always easy to read, these books provide step-by-step coaching for businesses as diverse as bed and breakfasts to teaching English as a second language. All Self-Counsel's "Start and Run" titles include a free CD with business and marketing tools to help you get going as soon as possible. It also provides information, from weddings and private parties to corporate events, to meetings and conferences, to sporting events, and more.

Mardi Foster-Walker owns and operates a successful gift business specializing in corporate events and cruise-ship markets. She was formerly president of the International Special Events Society. Cindy Lemaire is the president of her own business and has been producing, marketing and managing successful trade shows for over a decade.