Promotion design That Works /anglais: Secrets for Successful Cross-media Promotions - Softcover

At a time when credibility is measured, in part, by the quality of a company's web presence, how does the promotion contribute to a company's communications strategy? How do you make promotions communicate key strategic messages in the most direct and useful way possible? How do you integrate promotions for both print and digital technology? How do you create layers of information that can be accessed at different levels quickly and efficiently? Promotional Design That Works explores the new realm of "cross media," in which promotions must stand out among a glut of print, Web, broadcast, and direct mail pieces that flood our world. Using an innovative blend of practical information, compelling images, and cutting edge research, the author dissects twenty cross-media promotional designs working in several mediums (web, print, etc.) to explain both what design elements make a promotion memorable and why promotions are successful from a consumer, content and design perspective.

Cheryl Dangel Cullen is the founder of Cullen Communications, a public relations firm that specializes in the graphic arts industry. She is the author of Graphic Idea Resource: Photography; The Best of Direct Response Graphics, Large Graphics, Small Graphics; The Best of Brochure Design 6 and the forthcoming Then is Now; and contributes regularly to several graphic arts and printing magazines.