Sales Presentation Techniques: That Really Work!

"Sales Presentation Techniques (That Really Work!)" discusses the role of presentations in today's sales model, and advises salespeople when to go for the flashy presentation, and when to keep it simple and straightforward. Sales guru Stephan Schiffman explains the dos and don'ts of PowerPoint, and how to prepare for any surprises during the pitch. He details the steps a salesperson must take when presenting to individuals vs. committees, and establishes how to maintain and grow client relationships. In this step-by-step guide to making an effective presentation as part of a successful sales cycle, a salesperson will learn: why it's impossible to script a presentation, and what to do instead; seven things that must be done before ANY presentation; the art of knowing when to deviate from an outline; and, how to follow through after the presentation - and close the deal.

Stephan Schiffman (New York, NY) has trained more than 500,000 salespeople at such firms as AT&t, information systems, Chemical Bank, Federal Express, Motorola, and Aetna. Schiffman is president of D.E.i. Management Group. He is author of such bestselling books as Cold Calling Techniques (That Really Work!) and Closing Techniques (That Really Work!).