Netymology: From Apps to Zombies: A Linguistic Celebration of the Digital World - Hardcover

PRAISE FOR CHATFIELD'S "FUN INC."

"Tom Chatfield's "Fun Inc." is the most elegant and comprehensive defense of the status of computer games in our culture I have read." --"Independent"

"Sparklingly intelligent." --"Guardian"

PRAISE FOR CHATFIELD'S "FUN INC."
"Tom Chatfield's "Fun Inc." is the most elegant and comprehensive defense of the status of computer games in our culture I have read." --"Independent"
"Sparklingly intelligent." --"Guardian"

PRAISE FOR CHATFIELD'S "FUN INC."
"Tom Chatfield's "Fun Inc." is the most elegant and comprehensive defense of the status of computer games in our culture I have read." ""Independent"""

"Sparklingly intelligent." ""Guardian"""

"Sparklingly intelligent." Guardian"

"Obscure anecdotes and a good sense of humor ensure this volume will charm and inform both tech buffs and those who navigate the digital world with trepidation."--Publishers Weekly

"Sparklingly intelligent."--Guardian

"This engaging volume is not just for the word nerds among us. The stories collected here not only entertainingly illustrate and explain the exploding cybervocabulary, but they also effectively analyze how everyday technology is changing human communication. Recommended for all verbivores, those generally curious about words and their origins, and those interested in the history of technology."--Library Journal

PRAISE FOR CHATFIELD'S FUN INC.
"Tom Chatfield's Fun Inc. is the most elegant and comprehensive defense of the status of computer games in our culture I have read."--Independent

Composed of 100 bite-sized entries of 400 to 600 words each, Netymology weaves together stories, etymologies and analyses around digital culture's transformation and vocabulary. Chatfield presents a kaleidoscopic, thought-provoking tour through the buried roots of the symbols, speech, and mannerisms we have inherited from the digital age: from the @ and Apple symbols, to HTML and Trojan horses, to the twisted histories of new forms of slang, memes, text messages and gaming terms; how language itself is being shaped by technology, how it is changing us.