American Mojo: Lost and Found: Restoring Our Middle Class Before the World Blows by - Softcover

"Thoughtful and thought-provoking, American Mojo: Lost and Found is ultimately an optimistic resource of practical and proactive macroeconomic strategies for the twenty-first century, highly recommended." --Midwest Book Review

"Peter Kiernan is a man with a big vision--for the middle class. In this robust and imaginative analysis of how the middle class must be secured he cuts through the fog and presents a clear vision for a new course. Bravo." --Tom Brokaw

"American Mojo is a page-turner of a gripping story, one that reads like fiction but in fact weaves the drama of the breakdown of our healthy middle class. And then hope brims from the pages as Peter Kiernan guides us toward a truly possible future where the jewel of our nation, our middle class, could actually shine again for real. If you care about America, there is no more important book out there today." --Diane Nyad, champion ocean swimmer, author, and frequent public speaker for social betterment

"Kiernan chronicles, in highly entertaining fashion, the American middle class's rise over the course of the 20th century, as well as its currently imperiled state. Observing that "80% of the world's purchasing power, 92% of the world's economic growth, and 95% of the world's consumers" are now outside the U.S., Kiernan asks whether Americans are in danger of being left behind. Each chapter begins with the story of a person who participated, and in some cases played a key part, in the progress of the American middle class, from the potato magnate who made McDonald's possible, to Betty Friedan and her contribution to unleashing the economic potential of American women. The stories touch on many topics, including the post-WWII housing boom, the economic impacts of racism, the culture war's origins in the late 1960s, and Reaganomics . . . this is a riveting read that sets out not to draw definite solutions from past successes and failures, but to educate the general readership with storytelling." --Publishers Weekly

"Peter Kiernan has written the book that needed to be written--and read--right now. His documentation of how America's middle class rose and is now teetering is the wake-up call this country needs to hear. His incisive storytelling, trenchant observations and clear-eyed solutions make this a must read." --Geoffrey Canada, president, Harlem Children's Zone

In American Mojo: Lost and Found, Peter D. Kiernan, New York Times bestselling and award-winning author, focuses on America’s greatest challenge—and opportunity—restoring the middle class to its full promise and potential.

Our educated, skilled, and motivated middle class was the cornerstone of America’s postwar economic might, but the country’s dynamic core has struggled and changed dramatically through the last three decades. Kiernan’s extensively researched story, told through individual histories, shows how the middle class flourished under unique circumstances following World War II and details how our middle class has been rocked and shaped by events abroad as much as at home. By excluding too many Americans, the middle class we reverently recall was fractured from the beginning.

What emerges through his storytelling is a picture of middle-class decline and opportunity that is fuller, more moving and profound, and ultimately more useful in terms of charting a path forward than other examinations. His unique global perspective is a vital ingredient in charting the way ahead. This new frontier thesis shows that middle-class greatness is again within our grasp—if we take some powerful medicine and seize the global opportunity. America possesses the skills and talent the world needs. Americans must embrace what brought our middle class to prominence in the first place—our American Mojo—before it is too late and other countries steal the march.

All that is at stake is the soul of our nation.