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A juicing book with a difference, which tells you how to make fresh and delicious drinks whether you’ve just got to work, are sitting on the couch on a Sunday afternoon or want to impress your friends by making bright green Martinis.
In 1999, Rich, Jon and Adam tested out their juices on the public at a little jazz festival. When their customers unanimously voted they should go into business, ‘innocent ltd’ (ltd stands for ‘little tasty drinks’) was born. They are now the producers of the nation’s favourite smoothies (according to the BBC, The Times and others). This book doesn’t assume that you’ve juiced before, and contains tips on equipment, how to choose and store your fruit and veg and the science behind why juice is good for you.
The book was written with the help of Professor Joe Millward, Director of the Centre for Food Safety and Nutrition. And while it also provides extensive nutritional information on the benefits of eating plenty of fruit and veg, it won’t bore you with facts and figures and it won’t urge you to go on a three-week juice fast.
Divided into three sections – Work, Rest and Play – the book features recipes that will prevent you from stapling your fingers together, drinks to pamper and comfort, and healthy cocktails to make you tipsy without giving you a hangover. Along the way the book answers questions on such things as seasonal ingredients, alcohol, organic produce, bio yoghurt and all fruit and veg imaginable. There’s also a picture of a monkey making some custard near the back.
In 1999 Rich, Jon and Adam were selling fresh juices on a stall in Portobello market. When their customers unanimously voted they should go into business, ‘innocent ltd’ (ltd = little tasty drinks) was born.
They are now the producers of the nation’s favourite smoothies. Renowned for their quirky and innovative marketing as well as their emphasis on lifestyle, fun and healthy living, they now bring us the book: everything you need to know about making healthy delicious drinks from a huge variety of ingredients. It will contain tips on blenders, on storage, how to choose fruit and veg and where to find more exotic ingredients. And while it also provides invaluable nutritional information on how juices enhance our mental and physical well-being, it won’t bore you with facts and figures and it won’t urge you to go on a 3-week juice fast. Instead, it will urge you not to become a health bore.
The easy-to-follow recipes are tailored to people’s lives. Whether you’ve just finished a work-out, want a nightcap or are preparing for a night of excess, you will find the right juice. Divided into three sections – Work, Rest and Play – the book features juices to keep you bright and alert, juices to pamper and comfort, and juice cocktails to make you tipsy without giving you a hangover. Why is bio yoghurt so good for you? Does it pay to choose seasonal ingredients? How healthy, indulgent or intoxicating is the drink? The book answers all these questions and more while demystifying juice jargon. Creatively packaged, full of personality and humour, this is a juicing book unlike any other.
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