MacroWikinomics: Rebooting Business and the World - Softcover

""MacroWikinomics" takes the art of mass collaboration and breaks it down to a science with strategies for the rebuilding our institutions for this time of profound change." --Lazaro Campos, CEO, Swift "The MacroWikinomics assertion that 'there has never been a more exciting time to be human' is spot on. The new engine of innovation driven by collaboration, openness, stewardship and the power of the social web gives all of us an opportunity to drive even more rapid, meaningful change across global institutions. This is particularly relevant for the technology industry, which has always been about enabling human potential." --Michael Dell, President and CEO, Dell inc. "Tapscott and Williams are the world's foremost thought leaders in the arena where human behavior, digital innovation and societal challenges intersect. Each of us-whether leaders of global institutions or individual citizens of the world-would be wise to follow their counsel as we attempt to mi

The era of the monolithic, self-contained, inwardly focused corporation is over. In Wikinomics Don Tapscott and Anthony D. Williams showed how the internet is changing the way the very smartest business managers think about structures and strategies in the 21st century. Now, in MacroWikinomics, they demonstrate how this revolution in thinking is spreading outwards to other sectors - from education and scientific institutions, to entertainment and media, to government and democracy. MacroWikinomics is a groundbreaking and definitive look at achieving success for a new century, a new media, a new generation and a new economy.