Mind Your Manners: Managing Business Cultures in the New Global Europe - Softcover

We do need to increase our understanding of each other's cultures - fast. So buy this book and keep it in your briefcase. -- Gay Haskins, Director General, European Forum for Management Development A very clever management book. -- John Cleese

Praised by Business Week as 'invaluable political and psychological profiles of each nationality...a wonderfully entertaining view of others as well a ourselves' and named a Financial Times Business Book of the Year, Mind Your Manners has become a 50,000-copy bestseller and the standard guide to European business cultures for over a decade. Now in a fully expanded and updated third edition, this practical guide contains a further fifteen country chapters including all the additional countries - from the Baltics to the Balkans - becoming a members of the European Union, the world's biggest global market. This major new edition comprehensively covers no fewer than thirty-three different business cultures including non-EU Norway, Switzerland, Russia and America.